Market Basket Analysis
Analyzing strength of grocery store item pairings using Python
Tyler Milson's Marketing Projects
These are my marketing projects, which is where my domain knowledge and target jobs intersect.
Connect with me today if you think we would work well together or I could solve problems for you!
Click each block below to be taken to the project and its code.
Cohort Analysis
Segmenting customers and tracking how their behaviors change over time
Marketing Conversion Analysis
Analyzing multiple marketing campaigns and tracking their effectiveness
RFM Analysis
RFM Analysis is customer segmentation by Recency, Frequency, and Monetary Value
Predicting Churn Using Machine Learning
Examining a bank's churn data to see if Logistic Regression or Random Forests Classifier would work better. Showcasing how to evaluate and optimize models as a compare and contrast study
A/B Testing - Exploring sample size and analysis of results.
Exploring the differences between two variants of a website and their associated revenue to ascertain statistical significance, ideal sample size, and visualize results using Python